Case Studies

Search Engine Optimization (SEO)

AgentVi, a leading developer of video analytics software for surveillance systems, wanted to break into the top Google rankings for the 15,000 monthly online searches conducted using the search term "video analytics".

Expansion Media's initial strategy consisted of a focused paid search and purchasing of sponsored links on relevant search results pages sending scores of visitors to the site. However, given the high cost of this campaign in going head-to-head with industry leaders utilizing multi-million dollar marketing budgets, new optimization strategies had to be explored.

Choosing to focus on organic SEO, Expansion media pushed for AgentVi's site to reach the first page of Google search results, since according to user studies, 60% of Internet users never check past the first page of search results.

After an extensive SEO campaign, AgentVi landed on the first page of Google and remains one of the only actual video analytics companies that is on the first page. Subsequently traffic to the AgentVi website increased by 500% percent and beat the traffic levels obtained by paid search by 30%.

In the end, the organic approach drastically reduced the CPM (cost per thousand visitors) and created the longstanding SEO effect of reaching Google's first page, without having to pay advertising fees for each visitor sent to the site.