Case Studies

Social Media Integration

Managing Partner at 21Ventures, David Anthony, wanted to increase his online visibility within the Cleantech community. With journalists, investors, entrepreneurs and strategic partners making their way to and interacting on Twitter, Expansion Media saw this as a real opportunity to develop a following of quality, relevant constituents on behalf of David Anthony and 21Ventures.

With an existing Twitter account and only 250 followers, Expansion Media took the reins, identifying personalities of interest and engaging them through our refined Twitter methodology. Within three weeks of the outset of this campaign, Mr. Anthony and 21Ventures had over 2,500 followers, each with some relevant connection to the work of the firm.