Danny Wong wrote a great article for Search Engine Journal nails our business strategy:
Let’s say you get mentioned or featured in the New York Times. Since they are such a big media outlet with high readership, the article itself will probably receive a ton of external links, which gives you more SEO juice since you are linked to within the article. If you are lucky, you might even get direct links from other websites since they’ll have found you on the New York Times and will consider you a credible source for the thing you were mentioned about.
This pretty much sums up the value that we got for Entech Solar, a client of ours that sells tubular skylights from this article in the New York Times