Matt Brezina, co-founder of Xobni, posted a fantastic presentation on the company’s three and a half year journey from idea to 3 million subscribers. Matt goes into detail into detail on the different stages of the product delivery cycle:
Five tips that will make people care about your ’stupid little start up’
1) Tie yourself to a bigger trend (read: what market forces will support your organic growth?)
2) Take every opportunity to meet a journalist in person (read: go out and network)
3) Engage with users: positive word of mouth is even better than press coverage (read: hire customer support early)
4) Journalist are lazy. Help them be lazy (read: create a media resources section for your site)
5) Be a source of data (read: content is important, create lots of it and make it useful for the user)